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ITALIA

The adidas Sport Eyewear Fall/Winter 2025/26 Collection pushes the boundaries of sport-driven design, blending cutting-edge technology, elevated aesthetics, and uncompromising comfort.

Built for athletes and sport enthusiasts alike, the Performance segment is powered by continuous innovation—from advanced lens engineering to refined silhouettes. Featuring HD optics and hydrophobic and oleophobic lens treatments, each style is crafted to enhance clarity and elevate performance across disciplines.

Iconic frames return with a fresh perspective. Anemos Light introduces a streamlined profile with a high-performance cylindrical lens housed in a sleek, sophisticated frame. Available in two sizes, it’s designed to fit a diverse range of face shapes within the global sports community.

The Dunamis family evolves once again, redefining its technical edge. A new double cylindrical lens—developed from Marcolin’s patented mask design—delivers optimal visibility in all light conditions, bridging the gap between high-performance sport and everyday wear.

Expanding into lifestyle, the Active segment reflects adidas’ commitment to versatility and comfort. Dynamic silhouettes feature signature brow bar air vents—both functional and distinctive—while sculpted temples and fluid lines bring a refined energy to everyday movement.

A bold new color palette—featuring translucent finishes, metallic accents, and vibrant tones—captures the spirit of global competition and self-expression. The iconic adidas 3-bar logo takes center stage, reinforcing adidas Sport’s identity and its relentless pursuit of redefining style and performance.

Completing the collection, two new ski goggles embody the brand’s drive for balance between design and function. Engineered for comfort and clarity, they’re built to perform across changing conditions—on and off the slopes.