adidas Sport Eyewear Fall/Winter 2026-27
See Better. Move Better.

The adidas Sport Eyewear Fall/Winter 2026-27 collection is built on a simple belief: better vision drives better performance.

Designed for athletes who are constantly refining their game, the collection combines technical innovation, precision engineering and contemporary design to help athletes stay focused on what matters most: movement. Every frame is developed to support confidence, control and performance across training, competition and everyday sport.

The collection is divided into two distinct categories. The Performance line is engineered for dedicated athletes seeking advanced functionality and visual control in demanding sporting environments. The Active line translates adidas’ performance DNA into versatile styles that deliver all-day comfort and functionality, whether in motion or beyond sport.

Developed through ongoing collaboration with a network of professional athletes, adidas Sport Eyewear continues to evolve through insights gathered in real training and competition environments. Athlete feedback remains central to the product creation process, helping shape solutions that respond to the demands of sport.

At the heart of the Fall/Winter 2026-27 collection is the PowerVizn™ Lens System, designed to deliver enhanced clarity, colour perception and visual control across a wide range of terrains and light conditions.
Each lens combines a dedicated base tint with High Contrast Technology, a precision mirror coating that helps reduce glare, and hydrophobic and oleophobic treatments that protect against water, sweat, dirt and oily substances. Together, these technologies support greater surface definition and depth perception, allowing athletes to read their environment faster and react with confidence, whether on the road, trail, snow or sand.

Inspired by aerodynamic forms and technical performance, the collection features lightweight injected frames engineered for durability, flexibility and an expanded field of vision. Integrated ventilation systems help minimise fogging, while adjustable temples and nose pads enable a personalised fit. Non-slip rubber contact points provide added stability when intensity increases.

For Fall/Winter 2026-27, the introduction of additional small-size options broadens the fit offering, ensuring enhanced comfort and performance for athletes with smaller face shapes.

The colour palette draws inspiration from adidas marathon, running and outdoor collections, combining black, silver and rust tones with iridescent finishes, metallic effects and mirrored lenses to create a modern expression of performance-driven design.