At the heart of the GUESS Eyewear collection created by Marcolin for the Fall/Winter 25/26 season, is a bold new concept: FOREVER GUESS.

Through the evolution of the “G” logo, GUESS Eyewear presents the brand’s contemporary identity with a new design element and a simple yet sophisticated aesthetic.

The iconic “G” logo is now inserted in an oval shape, adapting to the volumes and materials of the different frames to become the versatile and charismatic protagonist of sunglasses and eyeglasses.

Together with FOREVER GUESS, the collection dedicates younger, trendier shapes to elements that have always defined the brand’s classic style and personality.

The bold square “G” is updated with a fresher, lighter look that adornsthe hinges of frames with chunky temples combining metal and injected plastic.

The chain design, a distinctive decorative element of GUESS, has evolved in this collection with a more refined, deconstructed geometric shape. It thus becomes a detail that embellishes the temples of sunglasses and eyeglasses, adding a touch of elegance and modern allure.

Another novelty concerns the design of several sunglasses characterized by wave-shaped temples that redefine glamour with a chic look, accentuated by the GUESS logo in cursive  in metal delicately positioned on the lens.

In the panorama of men’s frames, the iconic metal “G” logo is renewed with a double vertical line, embodying the perfect balance between contemporary design and timeless elegance. Meanwhile, the square “G” continues to define the simple yet refined look of both sunglasses and optical frames made of plastic, acetate and metal.