261-262

ITALIA

GUESS JEANS presents the new Spring/Summer 2026 Eyewear Collection designed for a young, dynamic, and trendy generation.

Rooted in the denim heritage that has always distinguished the brand, the collection blends contemporary silhouettes with a versatile, easy-to-wear aesthetic that effortlessly transitions from everyday moments to special occasions.

Function meets design through lighweight, comfortable frames paired with mirrored lenses that reflect GUESS JEANS’ urban attitude. Slightly contoured temples are finished with the GUESS JEANS logo, offered in cursive or lettering, while the brand’s iconic signature star sits on the temple tips.

Unisex sunglasses and optical frames embody a versatile and distinctive style that is always in tune with the digital and global culture of Gen Z and Gen Alpha.