GUESS, an iconic brand with a young style that is always on-trend, broadens its horizons with the launch of the first GUESS JEANS Eyewear Collection. Driven by GUESS JEANS Chief New Business Development Officer Nicolai Marciano’s passion and design, the collection design combines modern trends with a strong commitment to innovation. The collection sets a new standard in the eyewear world with the aim to diversify the brand’s offering to everyone from Gen Z to Gen Alpha.
The collection notably stands out for its design that combines quality materials in practical, easy-to-wear styles that are always in step with trends. The use of the star motif as a distinctive element and the GUESS JEANS logo in italics underline the brand’s fresh and dynamic identity, while the focus on unisex styles satisfies the needs of a young, fluid, and trend-seeking audience led by by key fashion opinion leaders and and the magical narrative of events crossing the memory of different generations.