The new MAX&Co. Eyewear collection is a visual declaration of freedom. A bold, contemporary take on the present, guided by courage, curiosity, and a strong sense of belonging.

The energy of MAX&Co. is reflected in every detail: both the sunglasses and optical frames move seamlessly between past and future, with fluid silhouettes and graphic shapes that combine a retro spirit with clean, sharp cuts. Soft lines and strong geometries come together to express a personal, confident, and evolving style.

New design techniques elevate the sensory experience, such as the all-new 3D texture, sophisticated and surprising. The frames play with volume, transparency, and thickness, mixing bold, eye-catching temples with minimal, lightweight fronts. The result is a perfect balance between statement and functionality, visual impact and comfort.

The color palette is rich yet refined: intense tones like bordeaux alternate with pastel shades, transparent hues, opal yellow, and touches of Denim and Havana—creating looks that adapt, evolve, and tell the story of the wearer.

The “Tee” MAX&Co. logo, inspired by the brand’s iconic T-shirt, is reimagined as a jewel-like detail—laser-etched or seamlessly integrated into the hinges—becoming a discreet yet assertive signature. A design feature that speaks of identity, with style and character.

MAX&Co. Eyewear embraces a style that isn’t afraid to take risks: urban, sophisticated, and free from definitions – created for those who see fashion as an authentic extension of themselves.