The new Pucci Eyewear collection is an authentic expression of joy, energy, and femininity.
A creative vision of contemporary elegance takes shape through eyewear that expresses freedom, character, and dynamism, in a constant dialogue between the brand’s heritage and innovation. The frames become true expressive surfaces, adorned with historic motifs from the Pucci archive, reinterpreted through an intense color palette that evokes movement and harmony. Among these, the iconic Iride print is renewed through fluid and enveloping color combinations, while the Marmo print, applied to sophisticated metal frames, creates striking visual effects that enhance the three-dimensionality of the shapes.
The collection draws from the cultural value of archival prints and introduces the Labirinto motif to eyewear for the first time: a graphic composition designed in 1969 that plays on the contrast between order and disorientation, rationality and creative freedom. The print on the frames becomes a vibrant graphic signature, enhanced by an essential yet intense palette that breaks the rules of traditional geometry and invites the gaze to wander.
This “Color Explosion,” born from the prints, pays tribute to the brand’s chromatic heritage through styles that play with materials, shapes, and dynamic details, tone-on-tone effects, pearlescent surfaces, and refined milling techniques, sculpting the profiles and delivering a luxurious yet carefree allure.
The design enhances a daring femininity through oversized silhouettes, wraparound masks, and slim frames that alternate in a balance of volume and lightness. The iconic fishtail, interpreted as both an aesthetic and functional element, animates fronts and temples through symmetrical, elegant, and instantly recognizable structures.